TheGreenBaron.com - Corporate Strategies Part One
The plan will work – if you will work the plan.
Any investor willing to put their time and effort into your company and their money where your mouth is deserves nothing less than your utmost attention, support and gratitude they deserve, expect and paid for – anything less and your shareholders will soon become someone else’s shareholders.
Today’s public companies are dealing with the most sophisticated investors in the history of Wall Street. They have instant, affordable and easy access to trading resources and analytical tools that large Brokerages only dreamed of possessing just a few short years ago and in this new “Information Age” investors have instant access to that “information” and related resources. They no longer have to wait to get their investing data from “old school” resources like print or radio/TV media platforms and other third-party sources. Today, investors can get all the information they need to make their trading decisions instantly; often from a mobile device in their pocket or even on their wrist! This instantaneous data access and trading ability can be a two-edged sword for both the investor and the public companies they invest in. For each, the old adage, “better late than never” often is never, especially in this new fast paced trading environment. So both the investor and the company must take quick advantage of their opportunities – use them or lose them.
If you currently own and/or operate a “public” company - you in fact own/operate two companies. The first company is your “brick-and-mortar” company – the second company is your “stock” company. If managed effectively your “stock” company could and should be worth as much if not more to you than your “brick-and-mortar” company and should be generating just as much if not more revenues, resources and opportunities. If this is not currently the case, this program will show you how to achieve that success.
Keep in mind; Success is a verb - not a noun and the only time it comes before work is in the dictionary. Building a successful company takes the same amount of time, commitment and effort as building a large, loyal and supportive shareholder base – and each will pay its own reward to those who “invest” that required time, effort and commitment.
One Shareholder is Every Shareholder:
Just “one” shareholder can help your company attract other loyal and supportive shareholders – if you are willing to “help” them do it. If any of your shareholders have provided you with their email address, whether it’s from subscribing to your company’s newsletter, Social Media or an email contact from them; Have a senior executive with your company send that shareholder a “personal” email, directly from their “personal” (or otherwise designated) email account, “personally” thanking that shareholder for their interest and “support” of your company and welcoming them to the “team”. Remind them to “set their news alerts” for your stock (hint hint; big stuff coming), that you hope they are as excited about your company and its investment potential for them, as you are, and extend the offer that if they ever have any questions or concerns to contact you “personally” (there’s that word again). You have no idea the positive impact and ideally “ripple effect” just that one email will have on that shareholder.
You Never Know Which Call is “the” Call – Until You Make it:
We cannot stress enough the importance of designating someone at your company to personally return every telephone call/message that your company receives relating to your company and/or stock. Every one of them. Ideally the same and/or next business day. We would also strongly suggest the CEO and/or other senior company executive “personally” return the more important calls/messages. How will you know which calls are “more important” and should be handled personally by the CEO or other senior executive? They will tell you. If an interested investor or current shareholder has a large chunk of capital they are considering investing in your company and/or stock, they will make that known 30 seconds into the conversation. It’s human nature. Large and/or long term shareholders want to be recognized not just for their interest and possible contribution to your company, but also for their financial capability to contribute. (if they don’t ring their own bell, who else will?) They may possibly be interested in even taking a more “active” and supportive role in your enterprise – not just the stock. After you thank them for their “interest” and time for contacting you, the main question you need to ask, and get answered is, “what can I and/or my company do to get you on our team?”. Even recruiting one or two of those “Big Shooters” can make all the difference in a small cap company and its stock. In fact, they usually are the ones that do.
If any senior company executive of any public company takes the time and effort to show interest in and establish rapport with any shareholder, that shareholder will often stick around a while and possibly help with your company’s success in ways you cannot even imagine - possibly for years to come.
How many of you have ever played a game of “fetch” with a dog? Why did the dog retrieve the object thrown? Why did it bring it back to you? Who taught it how and why to do that? Did it learn how and why to do that the very first time you tried to teach it to them? Try this game of “fetch”; If you own or manage a public company, every time you have any business related conversation or communication with any employee of your company make sure that whatever else you discuss – always bring up the importance of everyone with the company doing their part to help attract shareholders to the company and/or increase investor awareness and share value. No, they probably won’t learn the how and why of “fetching” shareholders the very first time you try to “teach it to them” – however, after a while the people whose paychecks you sign will at least understand that recruiting investors and shareholders as well as increasing your company’s share value is a top priority of yours and the company’s – they’ll assume that’s why you bring it up every time they have any contact with you. Adding a “carrot” (incentive) of some kind along with the “stick” will increase your odds of getting them to come back with something instead of just a wagging tail.
READ PART ONE: The Basics of Gaining and Maintaining Loyal and Supportive Shareholders - Implementing the Plan - Working With Your Shareholders - Turning Business Contacts into Personal Relationships - Using your Company to Attract Investors and Shareholders
READ PART TWO: Creating Your Own Success Story – Tools of Your Trade - Exponentially Increasing Your Shareholder Base – Control and the Ability to Delegate With Confidence - Getting Your Team on Board - Effectively Handling Good and Bad News
READ PART THREE: Your “Stock Company” Versus Your "Corporate" Company – Investor Relations Versus Shareholder Relations – What Shareholders Want and Expect From Your Company - Addressing Shareholder Priorities
READ PART FOUR: The Process for Building a Large and Supportive Shareholder Base – Using Effective Communication to Create Fame and Fortune - The Three Types of Effective Communication - The Cycle of Converting Investors Into Shareholders
READ PART FIVE: Understanding and Retaining Shareholders – Working For Your Shareholders – Increasing Corporate and Share Value – The H.A.B.U. Principle – Effective Time Management – More Techniques for Converting Investors Into Shareholders - The Real Bottom Line
READ PART SIX: The Green Baron's Top 25 Techniques for Gaining, Maintaining and Increasing Corporate and Share Value - Understanding Investors and Knowing Your Shareholders