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The Green Baron Report

Wednesday, February 1, 2012 – Before Market Open

New Green Baron “Stock Alert”

Heartland Bridge Capital, Inc.

 

(BB: HLBC - $3.00 per share)

www.HeartlandBridgeCapital.com  

Common Shares Outstanding: 16,451,452

Market Cap: $49.35M

52-Week High: $3.27

52-Week Low: $2.00

Average Price: $3.112 (50-day) $3.0129 (200-day)

Heartland Bridge Capital Provides Investors the Best of Both Worlds

Veteran Management Team Formed to Build Investment and Operating Company Akin to Berkshire Hathaway

Grass Roots Distribution Initiates Coverage with Six-Month $6.30 Price Target through 45-page Research Report

Click to View Report

Recent News Heartland Bridge Capital Signs LOI to Purchase 25% of Legends and Heroes, Inc.

The Green Baron Believes HLBC can More than Double Over the Near-Term

The Green Baron Report has selected Heartland Bridge Capital, Inc. (OTCBB: HLBC) as our newest Green Baron “Stock Alert”, and we strongly suggest members accumulate the stock as close to our profile price as possible.  Results compiled from the most recent trade prior to dissemination of this report to the subsequent high will be closely monitored at www.thegreenbaron.com and through email updates to members.  We have very aggressive price projections for HLBC and believe the stock has huge upside potential based on several positive fundamental factors.

TRADER’S NOTES:  HLBC is current in its SEC filings and trades on the OTCBB.  HLBC has been slowly building activity and price improvement over the past several months under a tight float.  The Company appears to be on the verge of a breakout as developments confirm its business plans are being met. 

Heartland Bridge Capital, Inc., (“HBC”), organized in late 2010, is a public company that will serve the financial and other needs of emerging companies run by exceptionally talented entrepreneurs and operating executives who are dedicated to creating positive change in our world.  HBC will function as an investment and operating company, broadly akin to Berkshire Hathaway or other private equity firms, focused primarily on providing equity, acquisition debt, or bridge financing to emerging high-growth companies and entrepreneurs.  Additionally, HBC will supplement the capabilities of its investment companies in non-financial areas to help them achieve their potential, thereby maximizing the value of the investment for HBC’s shareholders.

As a new firm, HBC has a distinct advantage relative to most existing private equity firms – the lack of a “legacy.”  As a new company, HBC does not have the burden of having to deal with – from both a financial and a managerial perspective – the challenges resulting from having made investments during the inflated valuation environment of 2005 to 2007.  Instead, HBC has the opportunity to benefit from the depressed market of today – and history shows that private equity investments made during times of market distress have produced the best returns.

The Green Baron Report has identified the following primary reasons for accumulation of HLBC now: 

  • The Next Berkshire Hathaway?  Along with its operating assets, HBC functions as a holding and investment company, broadly akin to Berkshire Hathaway or other such private equity firms, focused primarily on providing equity, acquisition debt, or bridge financing to emerging high-growth companies and entrepreneurs.  We view this as a ground floor opportunity to own shares in a new private equity firm that is positioned to own a large percentage of great companies at a very attractive entry level.

  • Best of Both Worlds - HBC is organized to offer investors an opportunity to participate in investments with the potentially attractive risk/reward profiles sought by hedge funds, but at an investment level that is manageable for the everyday investor.  As a result of being a public company, making an investment in HBC does not require the investor to commit a large amount of capital; in this manner, the pool of investor participants will be “inclusive” rather than “exclusive” – thus achieving one of the primary goals of the founders of HBC.

  • Investment in Legend and Heroes, Inc. - Legends & Heroes, Inc. is the owner of Skineez, and the developer and marketer of Skineez Skincarewear™, a unique and exciting brand of doctor-approved cosmetotextile garments. Cosmetotextiles are fabrics equipped with patented microcapsules that impart skin care benefits, combat aging, and promote overall health and wellness. Operating in the space where pharmaceutical and beauty care products are converging; Skineez is tapping into a $5 billion US market. Skineez has a revolutionary technology for treating fabrics with microcapsules that contain cosmetic ingredients that form a balanced combination of anti-cellulite ingredients
  • #1 Doctor Recommended – Skineez is the first and only compression garment in the market to state #1 doctor recommended, and is now aligned with Plastic Surgeons and Orthopedic Surgeons endorsing Skineez. 
  • Investment in Myself® – HLBC owns a right to receive cash distributions based on the sales of the Myself® pelvic muscle trainer, owned by Jarden Corporation, the large consumer products company. The Myself® pelvic muscle trainer is the first FDA cleared, non-prescription product available direct to the consumer for the treatment of female incontinence.  The Myself® product is also an effective therapeutic choice for a number of other pelvic floor weakness-related conditions affecting millions of women.
  • Investment in Medical Applicator – HLBC owns assets that include a patent application for a novel medical applicator that is capable of delivering medicants and internal devices within the body in an atraumatic fashion (without producing injury or damage). The medical applicator technology has a number of potential uses in the medical device field.
  • Cohen Price Index Target $6.30 – In a 45-page research report issued by Grass Roots Research and Distribution last summer, a price target was set at $6.30 per share.  Now that HLBC has begun to aggressively implement its business plan, we believe that this target is now attainable as recent news and developments indicate marked progress is being made on several fronts.

Green Baron Analysis

A Company like this is all about the management.  We believe Heartland Bridge Capital has assembled a high quality, veteran group of experienced professionals to the table to target the best investment opportunities available.  Due to the financial collapse in 2007 and continued challenges for small companies to raise cash, there are opportunities for investment that are among the best in history.

The investment philosophy and focus of HLBC appears sound.  Management has targeted the market sectors most likely to provide the combination of sufficient investment choices and attractive returns.  The Green Baron Report believes HLBC stock will positively react to developments as they are made public, and a move to over $6.00 per share over the next six months is certainly attainable.

About Heartland Bridge Capital, Inc.

Heartland Bridge Capital, Inc. (OTCBB:HLBC) is a public company that, in addition to managing its own operating entities, participates in emerging companies run by exceptionally talented entrepreneurs and operating executives who are dedicated to creating positive change in our world.  HLBC will function as an owner, product developer, and investor focused primarily on providing equity, acquisition debt, or bridge financing to emerging high-growth companies and entrepreneurs in the areas of clean energy, waste management, and life sciences. www.heartlandbridgecapital.com.

To request an investor packet on Heartland Bridge Capital register online at www.wallstreetnewscast.com/request/hlbc.html

Investment Philosophy – The Opportunity

Numerous studies have described the challenge faced by emerging technology and clean energy companies to find an appropriate source of finance – whether project or corporate – for early commercial scale production and projects.  In combination with the hurdles involved in organizing the necessary managerial, financial, and other skills, the all-too-often result is that many promising and potentially viable – even highly valuable – technologies never become commercial. 

This challenge, faced by virtually all emerging companies and generally characterized as the “Valley of Death”, provides an enormous investment potential for HBC – a “Mountain of Opportunity.”

The investment opportunity for HBC, and the potential benefit for investors in HBC, is further enhanced by HBC being a new investment vehicle.  As a new fund, HBC does not have the burden of having to deal with – from both a financial and a managerial perspective – the challenges resulting from troubled or sub-performing investments made during the inflated valuation environment of 2005 to 2007.  Instead, HBC has the opportunity to benefit from the depressed market of today – and history shows that private equity investments made during times of market distress have produced the best returns.

The Investment Focus

A combined consideration of the expertise and experience of HBC’s investment professionals and the market sectors most likely to provide the combination of sufficient investment choices and attractive returns has resulted in four sectors being the intended focus of HBC’s activities:

  • Clean Energy and Energy Efficiency

  • Medical Technology and Life Sciences

  • Waste Treatment and Management

The primary focus is on emerging businesses with significant commercial opportunities that also provide a meaningful social benefit by improving society and making people’s lives better.  Businesses in such sectors as Clean Energy and Energy Efficiency, Medical Technology, Waste Treatment and Management, and Digital Document Management fall within this category, and would be in the “sweet spot” for HBC.

Investment Portfolio

Legends & Heroes - is a for-profit corporation that works with non-profits and charitable organizations to promote social good 52 weeks a year. Through Skineez, Legends & Heroes helps fund healthcare to the underinsured and uninsured; through Clothes for Cause, it supports breast cancer and heart disease prevention, education, and treatment for women, as well as a wide range of other socially conscious charities, including 'NSYNC's Challenge For The Children, the Magic Johnson Foundation, the Banner of Hope, and The Big Bam! www.legendsandheroes.com, www.myskineez.com; www.vitawear.net; www.clothesforacause.com

Myself® – HLBC owns a right to receive cash distributions based on the sales of the Myself® pelvic muscle trainer, owned by Jarden Corporation, the large consumer products company. The Myself® pelvic muscle trainer is the first FDA cleared, non-prescription product available direct to the consumer for the treatment of female incontinence. Myself® is a home-use biofeedback product that allows a woman to successfully utilize Kegel exercises to strengthen her pelvic floor muscles on her own. In addition to urinary incontinence, the Myself® product is an effective therapeutic choice for a number of other pelvic floor weakness-related conditions affecting millions of women. www.themyselftrainer.com

Jarden Corporation, directly or through affiliates, is the owner of the Myself® pelvic muscle trainer and has multiple international and domestic patents for the product. Jarden also maintains a registered trademark for the name “Myself” for medical devices, namely, a muscle activity measuring device for use in the treatment of pelvic floor dysfunction in women in the United States.

HepatoChem – HLBC has entered into a definitive investment agreement with HepatoChem, Inc., an exciting new company based in Cambridge, MA, that offers pharmaceutical and biotech companies reliable and efficient access to small molecule metabolites in quantities needed in the drug development process. HepatoChem's innovative technology uses biomimetic catalysts to mimic the metabolic function of the liver.

This unique technology, developed in collaboration with Professor John Groves at Princeton University, enables the production of metabolites faster and with greater cost-effectiveness than any other available technology. www.hepatochem.com

HLBC’s agreement allows for an investment by HLBC of up to $400,000; to date, $100,000 has been invested.

Medical Applicator – HLBC owns assets that include a patent application for a novel medical applicator that is capable of delivering medicants and internal devices within the body in an atraumatic fashion (without producing injury or damage). The medical applicator technology has a number of potential uses in the medical device field. The use of the applicator technology as a vaginal tampon delivery device offers the largest and nearest-term commercial potential due to its large consumer market and is the first potential product being examined.

A development team is currently working to refine the design criteria and market parameters for the project, which will help them to create clinical testing prototypes of the delivery device in its tampon applicator form. The tampon applicator under development is designed to replace the plastic and cardboard applicators currently used by women to insert tampons. Targeted advantages for the new applicator include easier and pain-free insertion, superior disposability (flushable/ biodegradable), and smaller size at a cost equal to or less than current plastic applicators. Prototype development is underway.

Recent Key Press Releases

Thursday, January 19, 2012 – SKINEEZ Health and Wellness Apparel Line Seeks to Revolutionize the Garment Industry - MAHWAH, N.J., Jan. 19, 2012 /PRNewswire/ -- Skineez™ Skincarewear™, an investment holding of Heartland Bridge Capital, Inc. (OTCBB: HLBC), seeks to revolutionize the garment industry with their unique health and wellness apparel product line.

SKINEEZ™ Skincarewear™ are comfortable and highly effective garments that constantly deliver healthy and natural cosmetic ingredients to your skin while you wear them. Skineez is proven to reduce inches and firm loose skin without diet and exercise, and are so comfortable, they can be worn to bed or for any occasion in your busy work and leisure lifestyle.

Unique Technology

SKINEEZ SKINCAREWEAR™ garments are a whole new dimension in women's apparel, and feature a patented new technology that weaves the garments with microcapsules that moisturize and smooth your skin while you wear them. Each microcapsule, designed to protect the ingredients inside, is a balanced combination of anti-cellulite ingredients (retinol, caffeine, red algae extract) with natural-based moisturizing ingredients (shea butter, apricot kernel oil, rose hip oil, vitamin E).

The special fabric is treated with the microcapsules during the manufacturing process. When the garment is worn, the body's heat and the friction from wearing the garment slowly release the patented embedded cosmetic ingredients onto the skin. The garment can be replenished after washing up to 10 times with the SKINEEZ slimming spray.

James F. Groelinger, CEO of Heartland Bridge Capital, commented: "With the success in recent years of such active wear and under garment companies such as Under Armour and lululemon, our investment partnership with Legend & Heroes, the owners and operators of the Skineez health and wellness apparel brand, sets the stage for Heartland to benefit from continued attention and expansion in this market, including the expansion into 3,700 pharmacies later this spring and ongoing celebrity endorsements."

For more information on SKINEEZ SKINCAREWEAR™ please visit www.myskineez.com

Friday, December 9, 2011 – Heartland Bridge Capital Expands Portfolio with Investment in Legends and Heroes, Inc. - Heartland Bridge Capital, Inc. (OTCBB: HLBC), a private equity firm focused on developing a portfolio of unique investments in emerging technologies, announced that it has entered into a Letter of Intent with, and has taken an equity stake through its initial investment into, Legends & Heroes, Inc.

Legends & Heroes, Inc. is the owner of Skineez, and the developer and marketer of Skineez Skincarewear™, a unique and exciting brand of doctor-approved cosmetotextile garments. Cosmetotextiles are fabrics equipped with patented microcapsules that impart skin care benefits, combat aging, and promote overall health and wellness. Operating in the space where pharmaceutical and beauty care products are converging; Skineez is tapping into a $5 billion US market. Skineez has a revolutionary technology for treating fabrics with microcapsules that contain cosmetic ingredients that form a balanced combination of anti-cellulite ingredients (retinol, caffeine, red algae extract). Legends & Heroes, headquartered in Newton, MA , is entering a period of major market expansion and welcomed the investment from Heartland, which it perceived as sharing in one of its core values: "Doing Good!"

Terms of the agreement and investment structure are included in an SEC 8K filing of December 7, 2011.

James F. Groelinger, CEO of Heartland Bridge Capital, commented: "We are very excited to be able to make this investment in L&H at a time that supports the impending commercial emergence of the Skineez product line. The technical aspects of the product fit well with the overall objectives of Heartland's Life Sciences strategic focus, and represent an opportunity to participate in a new market segment in which we expect to see rapidly accelerating growth."

Michelle Moran, L&H's CEO, said: "We were introduced to Heartland and immediately felt the potential for a synergistic relationship. Faced with the challenge of addressing the explosive market opportunities that are opening up for us, the ability to structure a transaction that provided immediate cash, with a second phase of additional cash and Heartland securities, was attractive. I found Heartland to be insightful and enjoyable to work with, as well as an attractive investment vehicle in its own right. I'm looking forward to closing on the second part of our arrangement and to having a fruitful long-term relationship."

One of the most unique features of Skineez Skincarewear™ is its longevity. The special fabric is treated with the microcapsules during the manufacturing process. When the garment is worn, the body's heat and the friction from wearing the garment slowly release the patented embedded cosmetic ingredients onto the skin. However, unlike similar garments that have been on the market in Europe for some years, the Skincarewear™ garment can be replenished after washing up to 10 times with the SKINEEZ slimming spray. This greatly enhances the user experience and economics.

Management Team

James F. Groelinger is the Chairman, President, and Chief Executive Officer of HBC.  Jim has extensive international corporate and business management experience with a strong focus on business development and value creation in all aspects of the energy field.  He is also the Executive Director of the Clean Energy Alliance, Inc., a national network of clean energy business incubators.

Frederick Larcombe is HBC’s Chief Financial Officer.  Frederick has more than thirty years of diversified experiences in life sciences, medical devices, entertainment, manufacturing, and professional services.  He is experienced in raising capital, strategic planning and analysis, operating company management, intellectual property litigation, re-organization and turn-around situations, business acquisition and integration, SEC reporting, and investor relations.

Wayne LeBlanc is HBC’s Executive Vice President for Business Development.  He has over 25 years of diverse experience in sales and marketing in both large and small businesses, specializing in conducting evaluations and needs analyses for new or increased market penetration.  He has extensive experience in the fields of electricity, clean and renewable energy, and medical devices, all of which fit in well with the business strategy of HBC.

Frederick A. Voight is the Managing Director, Investments for HBC.  Fred has been the Managing Director of  a private investment fund since1994, during which time it has made successful investments in numerous companies and products.  Mr. Voight has more than twenty years of experience in managing these types of investments.  He has previous experience as the Chairman and CEO of a public company and has served as a director of several public and numerous private companies.

Advisory Board

HBC has commenced the organization of an Advisory Board that will comprise experts in each of the business sectors of primary interest to HBC. The Advisory Board will provide HBC's management with independent and informed views of industry trends, and will recommend and review investment opportunities, both prior to an investment and in the course of managing the investment once it has been made.

The first appointment to the Advisory Board is Dr. Magdy Abdel-Malik, a highly reputed corporate innovation leader with extensive R&D and business development experience. This experience, combined with an unwavering commitment to innovative thinking, aimed at implementing the strategic vision needed to source, acquire, and commercialize best-in-class life science emerging technologies will help accelerate HBC’s ability to properly evaluate and consummate investment opportunities in the medical technology area of interest.

Contact

Tom Bustamante,
Investor Relations Counsel
Ludlow Capital, Inc
Phone: (347) 483-0121
Email: ludlowcapital@aol.com 

 

 

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